How far it reaches, how much it does, what it costs.

Two questions decide the price of any AI project. The first is how far the work reaches, from one person's desk out to the clients you serve. The second is how much of the job AI actually does, from drafting something a person then edits, all the way to deciding and acting on its own.

Put those two questions on a grid and the work that is worth buying lands on a staircase. Reach and depth climb together, because one without the other falls over. Every price below is a range, and it becomes a single number in writing before anything starts.

For solo operators For small companies

Read across for how far the work reaches. Read down for how much of it AI does. Every filled square is a tier you can buy, and choosing one takes you to the detail below.

Automation tiers, by how far the work reaches and how much of it AI does
One personPersonone repeated task One teamTeamone whole process The whole companyCompanyone set of facts Your clients tooClientsthey log in themselves
AI assists a personAssistsa person still does the work 1 One task, one person $2,400 to $3,600

Nothing worth selling sits in this row past the first square. Handing everybody their own assistant spreads wide and stays shallow, so a person still carries every step and none of it adds up.
AI runs a processRuns itnobody chases it between steps 2 One process, one team $6,000 to $10,800 3 Your systems, connected $15,000 to $24,000
AI decides and actsDecidesinside limits you set 4 Agents in production $36,000 to $60,000
AI is the productIs the productclients use it directly

This corner is where wasted AI money goes. Software deep enough to be a product, built to serve one team's task, costs far more than the task ever did.

 5 An AI-first platform $96,000 to $150,000

Hatched squares are not sold. Software built deep for one small job costs more than the job, and an assistant handed to everyone leaves the work where it was. Tap a number for the detail.

Start with the audit.

Most people read a page like this and pick the tier one step above what their firm is ready for. The audit is there so you do not have to guess which square you are standing in.

Two weeks

The AI Opportunity Audit takes two weeks and costs $4,500. You get a written plan: where AI would pay off inside your firm, roughly what each move would cost, and the order to do them in.

A good chunk of that plan is usually about what not to build. Three bad ideas caught early pay for the audit several times over, and you find that out in two weeks instead of two months.

The usual failure in this work is Tier 4 ambition sitting on Tier 1 readiness. If you are hovering between two tiers, take the lower one and get it running. Results argue for the next step better than a proposal does.

The five tiers.

Each one is a finished thing you can stop at, and each is priced as a range because scope varies. The range becomes a single number, in writing, before any work begins.

Five tiers

Bar length shows the relative size of each tier.

One task, one person

Reach: one person, one repeated taskDepth: AI assists a person

$2,400 to $3,600
about a week

Take the one task that eats somebody's week and hand it to AI, inside the tools they already open every morning. Nobody learns a new system and nothing changes about how the firm runs. The person just notices on the first Monday that the job is already done.

You getThe working automation, set up in your tools, plus a short written guide so it keeps running when something around it changes.

Examples

  • A recorded client call comes back as a clean summary, a list of action items, and a follow-up email ready to send.
  • A first-pass proposal, drafted from the intake form and the last five proposals you sent.
  • The weekly update to each client, assembled from your own project notes instead of somebody's memory.

One process, one team

Reach: a team, one whole processDepth: AI runs a process

$6,000 to $10,800
two to three weeks

A whole process stops needing somebody to carry it from one step to the next. Work arrives, moves, and lands on its own, and your team only touches the parts that genuinely need a person to think. The quiet win is that nothing sits in an inbox over a long weekend.

You getThe process running live, your team trained on it, and the steps written down so the next hire can pick it up.

Examples

  • Client intake, from the first form through qualification, the client record, the kickoff documents and the welcome email, with nobody retyping anything.
  • The monthly reporting pack, pulled from your own tools and written in your firm's voice, waiting for review on the first.
  • Every enquiry scored, routed to the right person, and answered before it cools.

Your systems, connected

Reach: the whole companyDepth: AI runs a process

$15,000 to $24,000
four to six weeks

Your tools stop being islands. What the firm knows becomes something people can ask a question of, and the answer arrives with the document it came from attached, so nobody has to take it on faith. Change a client in one place and the rest follows.

You getThe connected system, one person on your side who can administer it, and documentation written for whoever holds that seat next.

Examples

  • One private assistant that answers from everything your firm knows and links to the source it used.
  • Client records, email, documents, time tracking and billing wired together, so a change in one updates the rest.
  • Approvals and handoffs routed on their own, with a record of who decided what and when.

Agents in production

Reach: work that used to need judgmentDepth: AI decides and acts

$36,000 to $60,000
eight to twelve weeks

Software starts doing the work instead of moving it along. An agent reads the situation, decides, and acts inside limits you set, and anything headed for a client waits for a person to say yes. That gate is what makes this buyable rather than frightening.

You getThe agents running in production, the limits they work inside, the monitoring around them, and your team able to operate all of it without me.

Examples

  • An agent that carries intake through to a signed proposal, drafts it, checks the numbers against your pricing rules, flags the exceptions, and routes the rest for approval.
  • A delivery agent that produces the first version of your standard deliverable, so your people edit instead of start.
  • Monitoring around all of it, so a bad call shows up that afternoon rather than at the end of the quarter.

An AI-first platform

Reach: the business itself, clients includedDepth: AI is the product

$96,000 to $150,000
four to six months

The way your firm works becomes software that other people log into. Staff, clients and agents all work on one set of data, and the thing you are best at stops being something you sell by the hour.

You getA platform you own outright, running on accounts in your name, built so another team could take it over.

Examples

  • The thing you are best at, turned into something clients log into and use themselves.
  • Staff and agents working side by side on the same records, with the same rules applied to both.
  • A second line of revenue rather than a lower cost line.

After the build: keep me on retainer or run it yourself. Both work, and I will tell you which one I think you need.

What this actually looks like.

Fifty things I have built or would build, grouped by the team they belong to, each with what it costs on its own.

50 priced examples

The tier tells you how deep the work goes, not what it costs. The price beside each line is that line built on its own, so you can pick the ones that matter to you rather than buying a package with things you do not need in it.

Personal and team workflow Marketing Lead generation Sales Operations Hiring

Personal and team workflow

The internal friction that shows up as everyone being busy and nothing being finished.

8 lines
$2,400 to $30,000
What it doesDepthPrice
  • Daily digest for the teamOne message each morning with what moved, what is blocked, and what is due. Tier 1$2,400 to $3,600
  • Meeting notes into the client recordEvery call ends with the record updated and the next step assigned, without anyone typing it up. Tier 2$3,000 to $4,500
  • Shared inbox triageMail read, categorised and routed to whoever owns it, with the routine replies drafted. Tier 2$3,600 to $5,400
  • Approval routingRequests find the right approver, chase them, and leave a record of who decided what. Tier 2$4,800 to $7,200
  • Internal helpdeskStaff ask in plain language and get the answer from your own documents, with the source attached. Tier 3$6,000 to $9,000
  • The handbook that answers backPolicy, process and precedent, searchable, so the same question is not asked five times a week. Tier 3$6,000 to $9,000
  • Search across everythingOne place to ask a question of every system the company runs on. Tier 3$15,000 to $24,000
  • An assistant for each personEveryone gets one, grounded in company data and the limits their role sets. Tier 4$18,000 to $30,000

Marketing

Producing more without the quality drifting or the brand sounding like four different people.

8 lines
$3,600 to $36,000
What it doesDepthPrice
  • Competitor and market watchA weekly read on what your competitors shipped, priced and said. Tier 2$3,600 to $5,400
  • Campaign brief to asset setOne approved brief produces the full set of assets, sized and written per channel. Tier 2$4,800 to $7,200
  • Brand voice enforcementEverything produced anywhere in the company is checked against how the brand actually writes. Tier 2$4,800 to $7,200
  • Campaign reportingPerformance pulled from every channel into one narrative your team can act on. Tier 2$4,800 to $7,200
  • Multi-channel repurposingOne piece of work becomes everything downstream of it, without a person rebuilding each version. Tier 3$6,000 to $9,000
  • LocalisationCampaigns rewritten for another market rather than translated word for word. Tier 3$6,000 to $9,000
  • Content pipelineIdeas, drafts, review and scheduling running as one process instead of four inboxes. Tier 3$7,200 to $10,800
  • The whole marketing operationPlanning, production, publishing and reporting as one system. Tier 4$24,000 to $36,000

Lead generation

Making the top of the funnel a system rather than whatever the team got round to.

8 lines
$3,000 to $36,000
What it doesDepthPrice
  • Enrichment on every recordNew contacts arrive complete, so nobody starts by searching for a job title. Tier 2$3,000 to $4,500
  • Inbound routing and scoringEvery enquiry scored, routed to the right rep, and answered before it cools. Tier 2$3,600 to $5,400
  • Event and conference listsAttendee and speaker lists turned into a worked plan before you land. Tier 2$3,600 to $5,400
  • Account research briefsThe sales team opens a call with a page on the account already written. Tier 2$4,800 to $7,200
  • Buying-signal monitoringWatches a target list for the events that make a conversation welcome. Tier 2$4,800 to $7,200
  • Partner and channel routingLeads from partners land in the right place with the right attribution. Tier 2$4,800 to $7,200
  • Sequenced outreach per accountSequences written from each account's own material, not one template with a merge field. Tier 3$7,200 to $10,800
  • The whole demand engineResearch, targeting, signals and outreach running as one system. Tier 4$24,000 to $36,000

Sales

Shortening the distance between an interested buyer and a signed agreement.

8 lines
$4,800 to $54,000
What it doesDepthPrice
  • Pricing and discount rulesAnything outside policy is flagged and routed for approval before it reaches the client. Tier 2$4,800 to $7,200
  • Call to record and next stepThe recording updates the deal, writes the summary, and sets what happens next. Tier 2$4,800 to $7,200
  • Pipeline risk reviewBefore the weekly meeting, an honest read on which deals are actually moving. Tier 2$4,800 to $7,200
  • Proposal generationBuilt from the client record, priced against your rules, ready for a person to finish. Tier 3$6,000 to $9,000
  • Renewal and expansion watchFlags the accounts worth a conversation while there is still time to have it. Tier 3$6,000 to $9,000
  • Quote to contract to signatureOne path from an agreed number to a signed document, with no retyping in between. Tier 3$7,200 to $10,800
  • Coaching from real callsPatterns from your own recorded calls, turned into specific feedback for each person. Tier 3$7,200 to $10,800
  • Intake to signed, as an agentThe full cycle runs on its own, stopping only at the approval gates you set. Tier 4$36,000 to $54,000

Operations

The delivery machine: getting work in, through, and invoiced without heroics.

9 lines
$4,800 to $96,000
What it doesDepthPrice
  • Client onboardingSignature triggers accounts, documents, folders, invites and the first-week plan. Tier 2$4,800 to $7,200
  • Vendor and purchase intakeRequests, approvals and records in one path instead of a thread. Tier 2$4,800 to $7,200
  • Invoicing and collectionsWork becomes an invoice, and unpaid invoices chase themselves. Tier 3$6,000 to $9,000
  • Document classification and filingEverything that arrives is read, named, filed and made findable. Tier 3$6,000 to $9,000
  • Monthly client reportingThe whole pack assembled from your systems and written in your firm's voice. Tier 3$7,200 to $10,800
  • Project health and capacityWhich projects are slipping and who is over capacity, before it shows up in a client call. Tier 3$7,200 to $10,800
  • Quality check on deliverablesWork is held against your own standard before it goes out the door. Tier 3$9,000 to $13,500
  • A delivery agentProduces the first version of your standard deliverable so your people edit instead of start. Tier 4$36,000 to $54,000
  • A client portal on your own dataClients log in, see their work, ask questions, and get answers with sources. Tier 5$60,000 to $96,000

Hiring

Hiring consistently when nobody owns recruiting as their actual job.

9 lines
$2,400 to $36,000
What it doesDepthPrice
  • Job description and scorecardThe role written down properly, with what good looks like agreed before anyone applies. Tier 1$2,400 to $3,600
  • Interview kit and feedback captureStructured questions per role, and feedback captured in a form you can compare. Tier 2$3,600 to $5,400
  • Candidate communicationNobody goes silent. Every candidate knows where they stand within a day. Tier 2$3,600 to $5,400
  • Application screeningEvery application read and scored against the scorecard, consistently, on the day it arrives. Tier 2$4,800 to $7,200
  • Take-home reviewSubmitted work scored the same way regardless of who reviews it. Tier 2$4,800 to $7,200
  • Offer and pre-start workflowApprovals, the offer, the paperwork and the checks, tracked through to signature. Tier 2$4,800 to $7,200
  • OnboardingAccounts, access, equipment and a thirty, sixty and ninety day plan ready on day one. Tier 3$6,000 to $9,000
  • Knowledge capture on exitWhat a leaver knows is written down before their last day. Tier 3$7,200 to $10,800
  • The whole hiring pipelineBrief through onboarding as one system, with a record of every decision. Tier 4$24,000 to $36,000

How to buy these: Almost nobody buys one line. Pick the three or four that hurt most and they get built as one project, which costs less than buying them separately because the connections and the setup are shared. If you want a running order rather than a menu, that is what the audit produces.

The first call is free.

Thirty minutes. Tell me what the work looks like now and I will tell you which square on the grid you are standing in. If AI is the wrong answer for the job, I will say so on the call, which happens often enough to be worth putting in writing.

Get in touch